Lava Xolo X900 Review - The First Intel Medfield Phone
by Brian Klug on April 25, 2012 6:00 AM ESTDisplay
I mentioned earlier that it’s interesting that Qualcomm, Intel, and others have identified and gone with WSVGA (1024x600) for their reference designs at around 4“. In the case of the FFRD/X900, it’s 4.03” WSVGA TFT-LCD. That works out to 295 PPI and looks extremely attractive in person. I find it quite hard to pick out individual pixels; this is definitely a high PPI display that’s right up there with the best. In addition, the capacitive digitizer is excellent; I have no complaints about tracking accuracy at all, again just like you’d expect from a shipping device.
The X900 also goes pretty bright, at 375 nits, and has good contrast at around 800. I’m impressed with the display again just because up until recently seeing good LCDs outside of anything but the iPhone 4/4S has been a rarity. The HTC One X and Rezound are probably the only other devices in recent memory that surpass, but suffice it to say Intel/Lava haven’t skimped here.
As you can see from the gallery above, the display's performance is pretty good. CIE shows primaries and secondaries are close to where they should be, but not perfect (but way better than AMOLED insanity). Unfortunately color temperature is around 7500K constantly, and gamma is a bit sporadic. It’s worth dealing with those inconsistencies for that high PPI though.
Outdoor viewing angles are also pretty good, basically what we're used to for LCD displays outside in direct sunlight.
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iwod - Wednesday, April 25, 2012 - link
Since Phone Maker can just buy a reference design from ARM, and all other parts, then Fab them with TSMC, the only cost is a Engineering Team and Fab Cost. For Phone Maker with Large Volume, The Total cost of SoC is much cheaper then say buying from Nvidia.SoC Margin is much smaller then what they used to get with Desktop and Laptop Chip. So unless Intel's smartphone SoC is MUCH faster, otherwise there just aren't any incentive of changing over.
ExarKun333 - Wednesday, April 25, 2012 - link
I doubt you know the exact pricing of all the options. If NV and Intel were not competitive competitive price-wise, they wouldn't be in the market...fm123 - Thursday, April 26, 2012 - link
Not necessarily true. Since Intel could be using it as a loss leader to take marketshare even at 0 profit. The desktop non-SoC Atom pricing starts around $40 (based on their pricelist), while something like Tegra2 is in the below $20 and Tegra3 supposedly in the $20's.Intel can throw lots of money at this and not make any for quite a while. Since part of the plan was likely to create a reference design anyone could sell, that is apparently what they are doing.
UltraTech79 - Thursday, April 26, 2012 - link
None of what you said made "If NV and Intel were not competitive competitive price-wise, they wouldn't be in the market..." an untrue statement.fm123 - Friday, April 27, 2012 - link
If Intel "sells" for little to no profit, then it could be price competitive for the people buying it. Nvidia has to make some profit, because they are far smaller with less bank account than Intel. Intel's own current pricing of Atom shows they are way out there based on their current operating margins, but again that's not their initial goal anyway.Given that Intel had to spend lots to develop the reference design and port Android, they clearly invested massive R&D into the project. They have offered this service to anyone wanting to sell the phone without extra cost, you can't take an Nvidia reference and sell it as they don't do final designs and software. So they don't care about the time schedule as long as they can get marketshare, but they offer a fully manufacturable product, just like GPU reference design boards AMD and Nvidia offer.
This was the argument I always brought up, Intel has a specific margin range they sell at. Mobile products are lower margin than they would prefer, but they need to take away market share from competition, it's similar to getting greater margins.
kuroxp - Monday, May 21, 2012 - link
After that big EU fine, I'd be surprised if Intel sold their stuff below cost....Lucian Armasu - Friday, April 27, 2012 - link
Could they be doing price dumping? Either way, check this out:"Intel's Oak Trail platform, paired Atom Z670 CPU (US$75) with SM35 chipsets (US$20) for tablet PC machine, is priced at US$95, already accounting for about 40% of the total cost of a tablet PC, even with a 70-80% discount, the platform is still far less attractive than Nvidia's Tegra 2 at around US$20."
http://www.digitimes.com/news/a20110815PD216.html
The CPU from Xolo is from the same Z class, so it should cost about the same, especially with it being newer and all.
B3an - Wednesday, April 25, 2012 - link
It's too thick, average performance, average battery and dont compare to Krait / A15 ARM SoC's which was really needed being as A9 is old news. But atleast it's a reasonable attempt this time. Unlike all other failed Intel attempts in this area. So quite good-ish news for Win 8 tablets...I just hope the dual core version for Win 8 tablets is clocked considerably higher because i'll be get a Win 8 tablet but the question is which one, and i'd like it to have good performance compared to ARM based alternatives because i'd like to run x86 software, but if the WinRT ARM alternatives are better by a large margin it might be enough to make me forget about x86.
Latzara - Wednesday, April 25, 2012 - link
Too thick - it's thicker than the ones it's compared with here - but calling 1.1 cm 'Too thick' compared to 0.95 or similar is preposterous cause it basically feels the same in your hand and usage wise it's no differentB3an - Wednesday, April 25, 2012 - link
Thats purely your opinion and i'm sure you're a minority. Many people are not even going to consider this because of it's thickness.When compared to nearly all other phones of similar performance/spec that have come out in 2012 this phone is likely thicker than atleast 98% of them. Even most phones from 2011 were often thinner. And it might be slight difference but it's easy to feel and see.